The JMU bookstore is officially selling H.E.A.R.T Accessories! We decided this was a more efficient way to reach the community on campus and their friends/family.

Business deal:
The bookstore agreed to place our baskets directly beside the cash registers with our business cards on a consignment basis. They had us bring in an inventory sheet that explained how many of what size when we dropped off our flowers. Each 3-4 weeks we will check inventory and drop off more flowers. Whatever sells, they will keep 20% and pay us the remaining in cash. So far we have made over $50 profit by using them as an outlet in just two weeks.

While selling at the tailgate, we were introduced to Kelsie Wallich. She is involved with Colleges against Cancer here at JMU. We talked with her and decided we would sell at their event on the commons and sell breast cancer awareness flowers. Monday the 15th, we went to the commons to sell. This was not a successful business relationship for the following reasons:

• Rainy weather the day of sales
• The Colleges against Cancer organization had so many girls helping out that our sales got somewhat shoved to the side
• They were handing out free items and we were charging

Even though this event was not a success, we made a new relationship later that day. The JMU bookstore has agreed to sell our flowers! We will update bookstore details in a later blog.

Parents weekend game was a total success!! We began by thinking we would just set up a table and sell from that. However, we couldnt find a parking spot in any of the large tailgating lots. This ended up being a good thing because walking from tailgate to tailgate definitely proved to be the most successful method. Parents seemed to be our largest customer which wasnt what we had expected. After this discovery, we definitely plan to sell at the homecoming game. Each group member made 20 flowers throughout the week and we had some flowers leftover. We went to the game with around 70 flowers and left with about 9. Over $250 in sales! Tailgating sales has been our biggest success yet!

On September 23, we began creating our MVP #1. Hana taught us the technique and after four hours we had the process perfected. Hot glue burns, needle sticks, and two days later we took our flowers to campus to see what people thought. Before we began our customer discovery we took our approval paper to Jason and he became our first customer discovery when he wanted to purchase flowers for his three little girls. Next we took our products to the females on campus. We learned the following things:
 ·Our price point is accurate
 ·  Sorority females recommended that we visit Moxie to sell and for fabric
 · Primary target should be sororities and football games
 · Sports girls do not wear this form of accessory
 · Guys are interested in the product for the females in their  lives